We are are pleased to announce that WebTuna now has conversion funnel reporting. This new report is available to all customers and lets you track the number of sessions that got all the way through a sequence of pages to the target page.
What is a conversion?
A conversion (or converted session) is defined as a session which reaches the target page. This is generally some kind of “thank-you page" after someone has done what you would like them to do. There are many different types of conversion depending on what your site is trying to achieve. The most obvious would be making a sale if you are an e-commerce site but there are many other kinds of conversion.
Some examples of marketing or sales conversions:
- Checkout complete
- Insurance quote
- Mortage or loan application
- Subscribe to a service
- Make a donation
- Submit form
- Register for an event
- Download a brochure or whitepaper
- Register for a software trial
Below is an example of a 5 step funnel. You can see that 1% of the sessions that hit the starting page made their way to the target conversion page. The report not only shows the number of sessions that reached each of the steps in the journey but also the performance of those pages. The average actual page load time is overlaid on the bar and the bar is coloured red or green depending on whether it exceeded the target page load time you defined for your site.